Top 5 Mistakes Made By Your Web Design Company - And What You Can Do
Creating a web site completly in Flash - A recent study found that creating a web site entire in Flash actually decreases the response businesses get from their prospects by 372 percent. Did you know in a recent study, top internet marketers discovered that having a web site created with Flash, actually decreased the response from prospects and customers by as much as 370 percent?
Why is that? No computer is the same - they all have different configurations, have different speeds and access the internet and different speeds.
You have less than 10 seconds to capture the attention of prospects - it is quiet easy for a prospect to click the Back button and never go back to your site ever again. This is a situation you do not want.
Creating a web site with the Catalogue Feel - The mind cannot hold two conflicting thoughts. Giving your prospects too many choices and presenting your business in a catalogue style is bound to confuse prospects and customers.
Optimising a sales site for the search engines - You will hear all the time search engine marketers advocating keyword rich web site copy. While this will generate traffic - this will not necessarily convert prospects. And why would it - keyword enriched web site content is generally not compelling and more often than not - is repetitive.
The best advice is to separate your search engine optimised site with your main sales site - they will work together to generate the results you require.
Having a Graphics Based site - Because of the nature of the internet, text will download quicker than graphics. More often that not, going overboard on graphics will detract from your message. Yes you need to present a professional image - however it is a compelling sales message that makes money.
Designing a web site with no marketing experience - Most web designers are not marketing experts and do not know how to make money. They can make pretty online brochures but that is generally the extent of their abilities. And having your web site designed by someone with no marketing / sales experiences is like having a car without an engine. It may look pretty but that is all that it will do. It will not move and it will not take you anywhere.
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